Startup Basics

Early on, you need proof that buyers want what you are building. You may not have big revenue yet. That’s okay. Simple, clear documents can help you show real demand. Two tools do this well: a Letter of Intent (LOI) and a Memorandum of Understanding (MOU). They are short, plain, and fast. They turn “nice […]

You don’t need perfect charts to raise. You need a clear, calm story that proves three things: people get value fast, they come back on their own, and each week your product gets safer, cheaper, and easier to use. Traction is not noise. It’s a few honest moments, measured the same way, that show steady

You don’t need big revenue to prove you’re real. Early on, the right small numbers can do the heavy lifting. The key is to track moments that show value lands fast, that users return on their own, and that your product gets safer and cheaper to run each week. Clear, simple metrics turn a tiny

You don’t need a live product to show real value. You need clear proof that your idea solves a hard job, fast and safely. You can get that proof with small tests, real scenes, and simple numbers—weeks before you ship a public release. Do it right and partners will lean in, buyers will open doors,

Raising before you’re ready wastes time. Raising when you’re ready feels calm. The difference is proof—simple signals that show your product works, your loop is safe, and your team learns fast. You don’t need huge revenue to get there. You need clear milestones that match the job your product does in the real world. This

Ten paying customers can tell a big story. They show that someone felt a real pain, tried your product, and chose to spend money—again. At this stage, you do not need a thousand logos. You need clear proof that value lands fast, returns often, and is hard to replace. Ten checks, tied to real outcomes,

You are early. Your numbers are small. That’s okay. What matters is how you tell the story behind them. Good framing turns tiny signals into clear proof. It shows that people get value fast, come back on their own, and move toward paid steps. With the right words and clean charts, your deck can feel

Revenue is great—but early on, it’s not the only proof that matters. Smart investors look for quiet signs that your product works in the real world. They want clear, simple signals that say users get value fast, your loop is safe, and your edge is hard to copy. You can show all of that before

Early on, you may not have real users yet. That’s normal in deep tech. Robots, labs, and complex systems take time to deploy. But you still need proof. You still need signals that say, “This works,” and, “This will win.” The good news: you can build real validation without a big user base. You can

Early teams chase growth. Smart teams chase proof. Two simple signals tell the real story: churn and retention. Churn shows who leaves and why. Retention shows who stays and how often they come back on their own. When you track these with care, you can prove your product gives steady value—even before big revenue shows